This was a project-based mentorship focused on developing the brand identity for Neighbourhertz, the new product of Tessera Records, a licensable EDM party for coffeeshops.*

The work explored how the brand could communicate its values, personality, and visual voice in a clear and consistent way. 

Through the sessions, the project became an exercise in refining the brand’s strategic foundation and translating it into practical visual guidance. The goal was not only to create a strong identity, but also to help the brand clarify what it stands for, define its voice, and present itself with greater intention and consistency.

*Neighbourhertz and Tessera Records were fictional clients created for the purpose of this mentorship project.